Tech Scouting in the Recession: More Important, not Less.
Corporations are reducing or eliminating their technology scouting functions to cut costs in the recession. But from the iPod to silica tires, history shows that external innovation pays more dividends in a downturn, not fewer. Firms that cut tech scouting now risk giving away cheap buying opportunities to competitors – and entering a downward spiral of shrinking revenue.
This analysis will give you practical advice on how your firm can also cost-effectively innovate despite a challenging economic climate.
Corporations are reducing or eliminating their technology scouting functions to cut costs in the recession. But from the iPod to silica tires, history shows that external innovation pays more dividends in a downturn, not fewer. Firms that cut tech scouting now risk giving away cheap buying opportunities to competitors – and entering a downward spiral of shrinking revenue.
This analysis will give you practical advice on how your firm can also cost-effectively innovate despite a challenging economic climate.
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