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Being part of Lux Research means constantly getting exposed to innovative ideas that our analyst teams uncover – novel technologies, creative new business models, and emerging growth opportunities. Of course, reports of new technologies purported to be transformative are a nearly daily occurrence, but they're often lacking the context or critical analysis to understand the real market opportunities and the strategies to capitalize on them. In contrast, when a Lux Research analyst spots a new idea, his first instinct is to try to break it down, poke holes in it, find out why it won't work, and in many cases, it does not pass muster. So, those that do pass Lux Research’s vetting process really have something to them, as these are the ideas that can really have an effect on our lives, our businesses, and our world.